Strategy & Planning
Digital marketing audits
Reviewing existing online presence, campaigns, and analytics to identify strengths, weaknesses, and opportunities.
Marketing Strategy Development
Creating a tailored, multi-channel plan aligned with business goals.
Brand Positioning & Messaging
Defining how a business should present itself to target audiences online.
Competitor analysis
Researching competitors’ digital strategies to identify gaps and opportunities.
Search Engine Optimization (SEO)
On-page SEO
Optimizing website structure, content, and metadata for search rankings.
Off-page SEO
Link building, outreach, and reputation management.
Technical SEO
Improving site speed, mobile performance, crawlability, and indexing.
Keyword Research
Identifying search terms that drive traffic and conversions.
Paid Advertising (PPC & Social Ads)
Google Ads management
Search, display, shopping, and YouTube campaigns.
Social media advertising
Facebook, Instagram, LinkedIn, TikTok, and other platforms.
Retargeting campaigns
Bringing back visitors who didn’t convert on the first visit.
Budget planning & ROI tracking
Ensuring ad spend delivers profitable results.
Content Marketing
Content strategy
Planning blog posts, videos, infographics, and social content.
Content creation
Writing, video production, or managing creative partners.
SEO-driven content
Producing keyword-optimized articles to boost organic traffic.
Content distribution
Using email, social, and partnerships to maximise reach.
Social Media Management
Channel strategy
Choosing the right platforms for the target audience.
Content calendars
Planning posts to maintain consistency.
Community engagement
Responding to followers and fostering interaction.
Performance tracking
Measuring follower growth, engagement, and conversions.
Email Marketing & Automation
Email campaign design
Newsletters, promotions, and customer journeys.
List building & segmentatio
Growing and targeting subscribers effectively.
Automation workflows
Welcome series, abandoned cart reminders, re-engagement campaigns.
A/B testing
Optimising subject lines, content, and call-to-actions.
Analytics & Reporting
Tracking setup
Configuring Google Analytics, Tag Manager, and conversion goals.
Campaign performance reports
Monthly or quarterly analysis.
Data interpretation
Translating numbers into actionable recommendations.
Conversion Rate Optimization (CRO)
Landing page design
Creating high-converting pages for campaigns.
User experience (UX) improvements
Streamlining navigation and checkout flows.
A/B & multivariate testing
Testing headlines, layouts, and CTAs to boost conversions.
Training & Consultancy
Workshops
Training teams on SEO, social media, or advertising best practices.
1-to-1 mentoring
Ongoing guidance for in-house marketing teams.
Tool recommendations
Advising on CRM, automation, and analytics tools.